David F. D’Alessandro is Chairman and Chief Executive Officer
of John Hancock Financial Services. The youngest CEO in John Hancock’s history
(and the youngest marketer to ever reach the top office of a major life insurer), D’Alessandro spearheaded the company’s appearance
on The New York Times list of the top 100 brands of the 20th century. D’Alessandro wrote the bestseller
Brand Warfare in 2002.
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