Turning Every Business Encounter into a Mutual Win

When you encounter difficult people – you know how to adapt to them.
Where you meet challenging situations – you have the skills transform them.
In times when you face the unknown – you remain fearless.

In this Soundview Live webinar, Turning Every Business Encounter into a Mutual Win, Tony Alessandra provides a unique blend of scientific research on human behavior and 34+ years of teaching people smarts – through The Platinum Rule®. You must learn to determine and distinguish the four major behavioral styles. Alessandra shows you how do this, by helping you to learn about your own style first, then showing you quick and easy ways to identify the styles of others. Finally, you learn how to adjust your behavior so that you become versatile, adaptable and widely popular.

About the Speaker
Tony Alessandra

Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.

In addition to being president of Assessment Business Center, a company that offers online 360 degree assessments, Tony is also a founding partner in the Platinum Rule Group – a company which has successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.

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