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Dealing With Darwin
This audio conference is about managing innovation and overcoming inertia in established enterprises. Geoffrey Moore’s major thesis is that most companies love to innovate but hate to take risk, the net result being lots of me-too innovations that lack economic impact because they do not have the force to distinctively differentiate their offers.
His primary prescription is to pick a single vector of innovation and march so far down it that your competition either cannot or will not follow. Moore will describe fourteen innovation vectors. Different types are privileged at different points in the category maturity life cycle, so that innovation strategy must adapt to life-cycle dynamics. The overall model is used to help management teams winnow down innovation vector choices to one or two and align the bulk of their investment behind that choice.
The MP3 recording and slides from this event as well as a book summary for Dealing With Darwin will be available to listen to or download from your Online Library immediately after check-out.
About the Speaker
Geoffrey A. Moore
Geoffrey Moore is a best-selling author, a Managing Director at TCG Advisors and a venture partner at MDV. Recognized as a leading business consultant to large companies facing formidable strategic challenges, Geoffrey works with established enterprises in his role of Managing Director of TCG Advisors. In this role, he divides his time between consulting on strategy and transformation challenges with senior executives and developing mental models to support the practice.
Also recognized for his expertise in market development and business and investment strategies, as a Venture Partner at Mohr Davidow Ventures he serves as an advisor to many of their portfolio companies by drawing upon best practices derived from his extensive background working with technology startups.
Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life’s work. His books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line are best sellers and required reading at leading business schools. Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry.
He holds a bachelor’s degree in literature from Stanford University and a doctorate in literature from the University of Washington.