Provoke the Future You Desire

January 18, 2022

There’s a new and effective method for seizing opportunity in the face of uncertainty. In Provoke, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach insightfully explore how people act tentatively in the context of uncertainty, and the authors provide the tools we need to do things differently.

2022 Best Book Badge

Tuff and Goldbach offer the compelling argument that taking a “wait and see” approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance.

Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds––which is to say, almost everywhere – Provoke will become your go-to guide to overcoming the natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.

In the Soundview Summary of Provoke, you will learn:

  • To overcome cognitive biases that distort leadership decision-making in the face of uncertainty.
  • To recognize the phase change when uncertainty moves from a question of “if” to a matter of “when.”
  • Five models of provocation that leaders can use to anticipate, drive, and execute phase change to create a desired future.
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