As technology has evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution but a revolution.
Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. In Quantum Marketing, Chief Marketing Officer of Mastercard Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
In the Soundview Summary of Quantum Marketing, you will learn:
- To reset the mission of marketing in the Fifth Paradigm.
- To mobilize data and technology through Quantum Marketing.
- To embrace brand karma and operate ethically.
- The key features of a Quantum CEO.
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