What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories – and our professional success depends on it.
by Murray Nossel
Powered by Storytelling: Excavate, Craft and Present Stories to Transform Business Communication shows you how to tap into the timeless power of storytelling to transform your business. Executive coach, motivational speaker and psychologist Murray Nossel, distills decades of experience into a simple method that will enable you to find the right story for a particular audience and purpose. His method will help you connect with business associates on a more personal and relatable level, share your corporate vision and goals, and get others on board. You’ll discover how to integrate storytelling into all of your communications for ongoing success.
Everyone needs to communicate well to succeed in business. And everyone has a story to tell. A comprehensive guide to Nossel’s proven three-step communications method, our executive summary of Powered by Storytelling shows you how to tell your story, connect with your audience and achieve results.