In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains with his co-authors how marketers can use technology to address customers’ needs and make a difference in the world.
Marketing 5.0 provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in the best-selling Marketing X.0 series, the authors cover crucial topics necessary to understand modern marketing, including agile marketing, artificial intelligence for marketing automation, segments-of-one marketing, contextual technology, and more.
Perfect for traditional and digital marketers as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
In the Soundview Summary of Marketing 5.0, you will learn:
- The three major challenges in the backdrop of Marketing 5.0.
- Why humanity remains the central focus of Marketing 5.0.
- How to leverage customer experience as the key to winning highly contested markets.
- The five components of Marketing 5.0 and how to use them in your organization.
Soundview Subscribers can read this summary in their Library now.
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