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Editor’s Note: This book reveals how leaders can unlock innovation and performance by fostering trust, empathy, and authentic connection – turning culture into a true competitive advantage.
What makes some companies truly unmistakable? How can organizations tap into their people’s full potential, creating spaces of trust, connection, and belonging, rather than relying solely on data, metrics, and output?
The answer, according to Right-Brain Justified: Scaling Cultures Through Unmistakable Leaders by Mike Novakoski and Rob Dwortz, lies in adopting a “right-brain-justified” approach to leadership. This means cultivating creativity, empathy, and authenticity as core business practices – not soft skills, but essential ones.
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