Ron Zemke is senior editor of Training magazine and author or co-author of 23 books, including the best
selling Knock Your Socks Off Service series, Knock Your Socks Off Selling, and Service America! His work with organizations
such a Ford Motor Company, Microsoft, and Wendy’s International bring him face-to-face with the pressures of the cross-generational workforce.
In 1996 Mr. Zemke was a featured speaker at the Office of Consumer Affairs National Consumer Week meeting at the White House. He is a member of the editorial review board of the Journal of Organizational Behavior Management and was a national director of the American Society for Training and Development (ASTD). He conducts seminars in the United States and abroad and lives in Minneapolis, Minnesota.