Laurence Haughton left Newstalk radio in San Francisco in 1976 and joined Jason Jennings. His mission: to build a media sales consulting practice from the ground up using the unique insights Jason had discovered in his first radio station. The new company’s client list and revenues grew quickly as Haughton’s talent for marketing strategies and sales tactics connected with decision-makers. By the end of the second year, Haughton had propelled the Jennings organization past all other media consultants in America.
For twenty years Haughton has tested and modified every strategy and tactic to make sure the Jennings consulting practice had the depth of real world experiences that so many consultants lack. Along the way he has equally immersed himself in the academic study of business disciplines believing that “even a dwarf standing on the shoulders of a giant will see further than the giant by himself.”