J.C. Larreche

J.C. Larreche is Professor at INSEAD where he holds the Alfred H. Heineken Chair. He is also a renowned consultant with leading global corporations and the author or co-author of many books and of the leading strategic marketing simulation Markstat. His teaching, research, and consultancy all focus on the secrets of sustaining exceptional, profitable growth. He has won many awards, including Marketing Educator of the Year and BusinessWeek‘s European Case of the Year award.