Terry G. Vavra is chairman emeritus of Ipsos Loyalty. He is a customer satisfaction and loyalty consultant, a public speaker on these subjects, and the author of four books (including one of the first books on CRM).
Please verify your email address by clicking the link sent to .
If you don’t see the email in a few minutes, please check your “spam” folder.
Already a Summary.com member? Sign in.
Your current subscription plan does not include videos. Please upgrade your plan to Premier to access videos.
Your current subscription plan only includes book summaries. Please upgrade your plan to Professional or Premier to view this product.
Your current subscription plan does not include audio. Please upgrade your plan to Professional or Premier to listen to summaries.
You don’t have an active subscription. You can compare all of our plans here.