Simon Pont is a British writer, commentator and brand-builder, and is currently Chief Strategy Officer at agency network Vizeum. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland.
Simon is the non-fiction author of ‘The Better Mousetrap: Brand Invention in a Media Democracy’ (2012) and ‘Digital State: How the Internet is Changing Everything’ (2013). Both titles are published worldwide, through Kogan Page.