Rob Dwortz

Rob Dwortz is the CEO and cofounder of Become Unmistakable (BU), a former bank CEO, and the creator of the uMap™ platform and BU training programs, which help organizations drive cultural transformation through right-brain-justified leadership. With a career spanning roles as CEO, founder, board member, and advisor, Rob combines leadership experience with brain science to help leaders foster meaningful, people-centric workplaces. He specializes in large-scale manager development and speaks on topics such as connection-based leadership, brain science, and the future of work. A University of Michigan and Ross School of Business graduate, Rob is also a YPO member and currently serves on the boards of West Michigan Community Bank and Grand Rapids Label Company.