Irwin Ross was retained by Joel Stern to assist in the writing of The EVA Challenge. He has written a number of books, including The Loneliest Campaign, The Image Merchants, and Shady Business.
He is a former roving editor of Reader’s Digest and over the years has written for a variety of other magazines, including Fortune and Harper’s. Mr. Ross has also been a regular contributor to Stern Stewart’s EVAngelist.
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