Fernando Trias de Bes is founder and partner of Salvetti & Llombart, a firm specializing in consulting and
market research with an international scope and a client list including PepsiCo, Sony, Hewlett-Packard, McKinsey & Co., Nestle, and
Dannon. He is also a consultant on innovation in marketing and an Associate Professor of the Marketing Department at ESADE Business
School in Barcelona.
Please verify your email address by clicking the link sent to .
If you don’t see the email in a few minutes, please check your “spam” folder.
Already a Summary.com member? Sign in.
Your current subscription plan does not include videos. Please upgrade your plan to Premier to access videos.
Your current subscription plan only includes book summaries. Please upgrade your plan to Professional or Premier to view this product.
Your current subscription plan does not include audio. Please upgrade your plan to Professional or Premier to listen to summaries.
You don’t have an active subscription. You can compare all of our plans here.