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Fernando Trias de Bes
Fernando Trias de Bes is founder and partner of Salvetti & Llombart, a firm specializing in consulting and
market research with an international scope and a client list including PepsiCo, Sony, Hewlett-Packard, McKinsey & Co., Nestle, and
Dannon. He is also a consultant on innovation in marketing and an Associate Professor of the Marketing Department at ESADE Business
School in Barcelona.