Fernando Trias de Bes

Fernando Trias de Bes is founder and partner of Salvetti & Llombart, a firm specializing in consulting and
market research with an international scope and a client list including PepsiCo, Sony, Hewlett-Packard, McKinsey & Co., Nestle, and
Dannon. He is also a consultant on innovation in marketing and an Associate Professor of the Marketing Department at ESADE Business
School in Barcelona.