C. K. Prahalad is the author of a number of well known works in corporate strategy including The Core Competence of the Corporation (Harvard Business Review, May-June, 1990). He has authored several international bestsellers, including: "Competing for the Future"(with Gary Hamel), 1994, "The Future of Competition," (with Venkat Ramaswamy), 2004 and "The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits," Wharton School Publishing, 2004. His new book with co-author M. S. Krishnan is called The New Age of Innovation.
He was co-founder and became CEO of Praja Inc ("Praja" from a Sanskrit word "Praja" which means "citizen" or "common people"). The goals of the company ranged from allowing common people to access information without restriction (this theme is related to the "bottom of pyramid" or BOP philosophy) to providing a testbed for various management ideas. The company eventually laid off 1/3rd of its workforce and was sold to TIBCO. He is still on the board of TiE, The Indus Entrepreneurs.
Prahalad has been among top ten management thinkers in every major survey for over ten years. Business Week said of him: "a brilliant teacher at the University of Michigan, he may well be the most influential thinker on business strategy today." He is a member of the Blue Ribbon Commission of the United Nations on Private Sector and Development. He is the first recipient of the Lal Bahadur Shastri Award for contributions to Management and Public Administration presented by the President of India in 2000.