Arie de Geus spent 38 years on three continents as a line manager at Royal Dutch Shell, and finished his career as the Corporate Planning Director in charge of business and scenario planning. Since his retirement de Geus has advised organisations of all kinds, has been published in many countries in several different languages, and continues to be a sought-after speaker. His 1988 Harvard Business Review article, "Planning as Learning", established him as a leading expert in organisational learning. Arie de Geus has been a Visiting Fellow at London Business School and adviser to many governments and private institutions.
In 1997 he published a book entitled "The Living Company: Habits for Survival in a Turbulent Business Environment", which has been translated into more than twenty languages, has been widely praised and has received a number of awards. The most prestigious of these awards was the 1997 Financial Times/Booz-Allen & Hamilton Global Business Book Award for "The most insightful, innovative management book of the year". In his book Arie explains why so many companies die early, and provides the key to corporate longevity. When the usual lifespan of a company is 12.5 years, and of a multinational, 40 years, how have some companies survived for centuries? As the former head of strategic planning for Royal Dutch Shell, de Geus knows that the answer is people more than financial assets.