Our guest blogger today is Dr. Paul White, author of Sync or Swim.
Most leaders focus on data and factual information. And accurate data is important for making good decisions. But throughout history, communicating facts has not been the most utilized method for developing leadership qualities. Stories have been used more than any other form of verbal expression.
Let me show you the power of stories and the incredible staying power they have in our lives.
- Do you remember the Aesop’s fable about the tortoise and the hare? Briefly, in your mind, outline the gist of the story. What is the main principle this story communicates?
- How about the Back to the Future series of movies where Alex (Michael Fox) and Professor Brown are constantly trying to correct changes that occurred in the “space – time continuum”? What key life principle are these stories communicating (indirectly, but powerfully) to the viewer?2
Why Stories Are So Powerful
*Stories involve different parts of our brain, which makes learning (and remembering) more effective. Stories obviously involve words, but stories also bring up visual images and pictures in our mind. Also, the most effective stories involve emotionally-charged situations: challenges, risks and adventure.
*Stories are non-threatening, which keep people from not putting up their defenses. Stories are usually framed in the context of someone else (either the storyteller themselves, or the fictional characters of the story). Since the story is not about me and usually communicated in an informal style, then most listeners start out with an “open” mindset
*We often identify with one or more of the characters and we can easily relate to their experiences and reactions. We “see” ourselves in the story and actually vicariously see ourselves experiencing the same challenges and emotions the characters are feeling.
*We see characters that represent people in our lives (which gives us insight to them and why we react to them the way we do.) Some stories have characters with whom we don’t personally relate, but they remind us of others in our lives. The characters’ reactions then provide us insights into why they do what they do, and show us the strengths associated with character qualities that we may find irritating.
*We are able to learn from others’ experiences and can observe different options for handling challenging situations and people. One of the core benefits of stories is that they allow us to learn from others vicariously, rather than having to experience difficult situations ourselves. We also are given examples of different ways to handle situations (both positively and poorly.)
*Stories are easier to remember and communicate to others than facts and principles. Because of their use of imagery, we are able to remember the general gist of a story more easily than remembering pure factual information. Additionally, we can quickly communicate the main points of a story and the lesson it teaches.
Watch and observe effective leaders and influencers. They often are excellent at communicating through stories. Think about life experiences that have impacted you, and start to tell stories to teach important lessons to those you are leading.
To learn more about communication at work, join Soundview and Dr. White for our webinar: Communicating Effectively Through Change.