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The Subtle Science of Getting Your Way

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How do you get people to see things your way? Whether you’re trying to secure a promotion, make a sale or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

Merging research and real-world application, Persuasion Equation is an insightful guide that reveals what really drives decisions, and introduces readers to the persuasion  equation –– a powerful combination of factors proven to speed agreement.

Readers will discover the surprising reasons that people say “yes” and learn how to radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality differences; understand technology challenges and persuasion tactics; use language strategically; perfect the five-step persuasion process; generate group buy-in; and be sensitive to the crucial psychology of self-persuasion.

From crafting compelling emails, to convincing a colleague, to nailing the big presentation, Persuasion Equation is your personal recipe for success.

IN THIS SUMMARY, YOU WILL LEARN:

• The three persuasion precepts and how to set your persuasion priorities.

• Key heuristics and biases that influence your decision making.

• To build a convincing business case via quantitative and qualitative reasoning.

• To build credibility and use verbal and nonverbal “power language.”

• Why positive self-talk is key to your persuasive efforts.

Not a Soundview Executive Book Summaries subscriber? Then click on the title to purchase and download it right now to begin learning these critical business skills.

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