As indicated by its name, the goal of direct response marketing is to elicit an immediate response from prospects. The opposite would be mass marketing, in which prospects are — perhaps and eventually — motivated
Continue ReadingSocial Media
Customers Buy. Fans Buy In.
Our guest blogger is Lee Elias, co-author of Think Like A Fan. What do you call the people that do business with you? Are they consumers, patrons, customers, etc? I have become fond of referring
Continue ReadingHow to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
LIVING ON THE GRID Is your reputation ruined? Perhaps. And chances are great that if, indeed, insurance companies consider you uninsurable and potential employers consider you unemployable because of something in your digital “record,” you
Continue ReadingThe Art of Social Media
HOW TO LEVERAGE SOCIAL MEDIA Perhaps in a few years, as the leadership of companies is taken over by a generation that grew up with Facebook, Twitter, LinkedIn and the myriad of other current and
Continue ReadingWhy Smart Marketing Is About Help Not Hype
YOUTILITY MAKE THE MOVE FROM HYPE TO HELP Marketing depends on being able to command your customers’ attention. Historically, the strategy for marketing rested on “top-of-mind awareness,” explains marketing consultant Jay Baer in his new
Continue ReadingBook Review: Can’t Buy Me Like
The perplexing state of the business landscape is beautifully summed up by journalist Bob Garfield and strategic consultant Doug Levy in their new book Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results. They
Continue ReadingAre You Making Things Happen or Just Making Noise?
THE IMPACT EQUATION AN EQUATION FOR SOCIAL MEDIA SUCCESS Bloggers Chris Brogan and Julien Smith burst onto the publishing scene in 2009 with their social media marketing best-seller Trust Agents. They return with a new
Continue ReadingBook Review: The Thank You Economy
Upon picking up the Soundview Executive Book Summary of author and entrepreneur Gary Vaynerchuk’s book The Thank You Economy, one concept should leap out at readers. Vaynerchuk wants you to provide one-on-one attention to your
Continue ReadingHow Businesses Are Using Video
I recently ran across a great article written by Jimm Fox of One Market Media on the many business uses of video. I’ve listed his main categories below, and you can check out the full
Continue ReadingTrends in Customer Service
As social media has taken hold in all areas of business, and as the mobile device has become our primary vehicle of communication and interaction with companies, this phenomenon has brought with it a resurging
Continue ReadingWhat Are Your Favorite Resources?
In a given month I look at a lot of resources to improve the way I do my job, and to provide content for our various social media outlets. Here’s a partial list: My #1
Continue Reading