Marketing budgets eat up an enormous amount of company money. We all know that. What is another thing we should all do well to remember? Websites don’t sell things. Words do. When brands attack a
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Review: Under New Management by David Burkus
“Management,” declares business school professor and author David Burkus in the introduction to his new book, “needs new management.” According to Burkus, too many companies are clinging to old assumptions, old processes and old habits
Continue ReadingWhy Effective Leaders Use Stories To Train Others
Our guest blogger today is Dr. Paul White, author of Sync or Swim. Most leaders focus on data and factual information. And accurate data is important for making good decisions. But throughout history, communicating facts
Continue ReadingThe New Management System for a Rapidly Changing World
Today’s guest blogger is Brian Robertson, author of Holacracy and founder of HolacracyOne. If you’re old enough to remember the days when most PCs ran MS-DOS, consider the leap in capabilities that came with a
Continue ReadingThe Purpose of Mentoring Has Changed
Modern Mentoring Unfortunately, according to Randy Emelo, most mentoring relationships today are obsolete. Traditional mentoring, he writes in his book Modern Mentoring, does not truly meet the needs of the modern organization. The reason, as
Continue ReadingBook Review: Bringing Strategy Back
When the world of business is so chaotic, leaders need strategy more than ever. However, the business environment is changing too quickly for conventional strategic planning processes. In Bringing Strategy Back, Sampler explains why strategy
Continue ReadingNew Summaries to Make the Most of a Moment
A single moment can be a turning point for you and your organization. What leaders often don’t realize is that every day is filled with dozens of these potential moments. Soundview has three new Soundview
Continue ReadingBook Review: Leadership 2030
It used to be enough for a business leader to attempt to research and anticipate trends in business. Two executives from Hay Group, Georg Vielmetter and Yvonne Sell, make a strong argument for the importance
Continue ReadingBook Review: Absolute Value
It used to be that if you were selling consumer goods your field of play was limited to the shelf space immediately to the right and left of your item. People could compare packaging, price
Continue ReadingPlan for the Future with Three New Summaries
As part of your leadership development, you should routinely take a part of each day to focus on the future. To help you in your efforts, Soundview has three new summaries that help you plan
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