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Successful Negotiation Starts with You

Thirty-five years ago, William Ury co-authored the book Getting to Yes with Roger Fisher. It became the classic title on negotiation, introducing the Win-Win concept to business people. Since that time Ury has published other titles on various aspects of negotiation, including Getting Past No and The Power of a Positive No.

But he realized that something was missing – namely the first step in negotiation – Getting to Yes with Yourself. This book is about changing the inner game so you can then change the outer game. Ury developed six steps to help people deal with their inner self so that they can be more successful with others.

  1. Put yourself in your shoes.
  2. Develop your inner BATNA.
  3. Reframe your picture.
  4. Stay in the zone.
  5. Respect them even if…
  6. Give and Receive.

Because we want all of our subscribers to have the chance to learn this important negotiation skill, we’ve invited William Ury to join us on September 10th for a live webinar entitled Six Steps to Getting What You Really Want in Life. Please join us for lunch, and invite your colleagues as well.

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