What does it mean to be brief? For most of us it means cutting down the time spent to say or do something. But Joe McCormack provides a different definition: Brief = Clear + Compelling / Time. Being brief is not just about time, it’s also about what happens during that time.
Joe McCormack is on a mission to help organizations master the art of the short
story. In an age of shrinking attention spans, non-stop interruptions, floods
of information, the messages business leaders send out are getting lost in a
sea of words.
In our upcoming Soundview Live webinar, Making a Bigger Impact By Saying Less, Joe tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.
Please consider joining us for our conversation with Joe. It’s guaranteed to be brief!