Although we’re seeing some slight improvements in our economy in recent weeks, we still have a long way to go to a full recovery. However, some are looking beyond the present crisis and see signs of a strong economy in the future – that is for those that make the grade.
In Good Company, Laurie Bassi and her co-authors make the case that to succeed in the future a company will need to meet the criteria for what they call a “good company.” They have developed a rating system (The Good Company Index) which takes into account certain criteria that are becoming essential in the new economy.
- Good Employer – they use a starting number based on ratings from Glassdoor.com and the Fortune list of 100 best companies.
- Good Seller – they use the consumer ratings of wRatings regarding quality, fair price and trust.
- Good Steward – they based this on statistics regarding a company’s record on the environment, penalties/fines, restraint in executive compensation and contribution to society/community.
As they state in their book, “A good company is one that starts with good intentions and then puts those into practice concretely through its actions in these three areas. Is your company good or moving toward good?
If you think that your company may not rate well and would like to move it up the charts, join Laurie Bassi and co-author Ed Frauenheim for our Soundview Live webinar Business Success in the Worthiness Era coming up on March 1st.