Soundview’s editors had the opportunity to speak with Jim Champy about his book Inspire! Why Customers Come Back. In this excerpt, they talk about the value customers are looking for, making your message authentic and
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How is Your Leadership “Health”?
Too often, people consider intelligence or experience or other qualities, such as connections and who you know, to be the secret to successful leadership. These qualities are essential, no doubt about it. However, they are
Continue ReadingStrategies for Building Your Company’s Most Valuable Asset
TRUST INC. Winning Back the Public’s Trust in Business The rise and fall of Aaron Beam, the former CFO of heath care giant HealthSouth who served prison time for accounting fraud, might not be as
Continue ReadingThe Defining Skill that Transforms Managers into Leaders
In 2001 the business world was rocked by news of the Enron scandal. Over the following decade many other company scandals have come to light, further eroding trust within companies and about big business in
Continue ReadingEmotions in the Workplace
We’ve all heard the news stories about the employee or former employee who, in a fit of anger, shoots up the workplace, killing or wounding those they used to work with. While this is not
Continue ReadingDemystifying the Language of CEOs
In our latest Executive Insights video, Soundview’s Senior Editor Andrew Clancy interviewed Laura (L.J.) Rittenhouse, President and CEO of Rittenhouse Rankings. She is also the author of Investing Between the Lines. The key to the
Continue ReadingWhy Smart Marketing Is About Help Not Hype
YOUTILITY MAKE THE MOVE FROM HYPE TO HELP Marketing depends on being able to command your customers’ attention. Historically, the strategy for marketing rested on “top-of-mind awareness,” explains marketing consultant Jay Baer in his new
Continue ReadingConnecting with Customers for Long-Term Growth
If you find it challenging to stand out from the crowd in this busy marketplace, we may have an answer for your dilemma. Next week is another 2-webinar week where our Soundview Live webinars will
Continue ReadingHow to Say Anything to Anyone
Wouldn’t it be great to be able to talk to anyone about anything? To know exactly how to approach your boss about a raise. To have the ability to calmly and smoothly deal with that
Continue ReadingInnovation Starts on the Front Line
When I first began working for Soundview, I filled back-issue orders in the mail room. We had hundreds of print summaries of top business books, and through our catalog customers ordered them on a regular
Continue ReadingPut Power in Your Values
THE 3 POWER VALUES PUT POWER IN YOUR VALUES Johnson & Johnson was once revered as the epitome of a company whose core values had overcome a devastating setback that might have sunk a lesser
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