by Ray A. Rothrock In our increasingly digital world, we are all targets of hackers and fraudsters. To survive, we must use some best practices to ensure our resilience. I use the word resilience rather
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What I’ve Learned About Being A CEO
Today’s guest blogger is Charles D. Morgan, former CEO of Little-Rock-based Acxiom Corporation, world leader in data gathering and its accompany technology. Today he leads a new tech startup called PrivacyStar. His memoir, Matters of Life
Continue ReadingModern Day Gold Rush
The discovery of gold nuggets in the Sacramento Valley in early 1848 sparked the Gold Rush, arguably one of the most significant events to shape American history during the first half of the 19th century.
Continue ReadingThe Revolution Transforming Decision Making, Consumer Behavior and Almost Everything Else
In a January 2015 New York Times Review of Books essay, critic and magazine editor Leon Wieseltier warned against a post-humanist — after the human — culture in which technological devices and data replace human
Continue ReadingThe Revolution That’s Transforming Everything
“By one estimate, 90 percent of all of the data in history was created in the last two years. In 2014, International Data Corporation calculated the data universe at 4.4 zettabytes, or 4.4 trillion gigabytes.
Continue ReadingHow to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
TAKING ADVANTAGE OF BIG DATA When used car dealer Les Kelley launched the Kelley Blue Book, his target customers were used car dealers (and insurance companies and banks that made car loans). Dealers could consult
Continue ReadingWork, Progress, and Prosperity in a Time of Brilliant Technologies
THE SECOND MACHINE AGE A New Era Going Full Steam For most of us, the Industrial Age refers to the late 19th-century explosion of large companies with large factories that fundamentally changed the way we
Continue ReadingHow to Create Strong Relationships with Consumers
Romancing the Brand. It sounds like the sequel to Romancing the Stone, the movie. But actually it’s a new book by author Tim Halloran. Here is how he begins the book. “It wasn’t a particularly
Continue ReadingKnow Your Talent Better Than You Know Your Customers
THE DECODED COMPANY Using Big Data in Human Resources What if companies knew as much about their employees as they knew about their customers? That is the provocative question at the heart of The Decoded
Continue ReadingJeff Bezos and the Age of Amazon
THE EVERYTHING STORE Jeff Bezos’ Dream Come True While the face may be somewhat familiar and everyone knows his company well, Amazon founder Jeff Bezos has not enjoyed the iconic status of a Bill Gates
Continue ReadingWho Needs an Office These Days?
REMOTE Office Not Required How am I going to know my employees are really working? Won’t those in the office be jealous? What if I need an answer now? These are just some of the
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