Storytelling, Generational Insights, Workplace Engagement, and Dealing with Change … all timely topics that we address in this month’s Spotlight. Each month, Soundview summarizes many books that will help you strengthen your career skills. To
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Executive Summary: Powered By Storytelling
What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our
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StoryBrand Framework: Marketing Strategies Rooted in Ancient Knowledge
Marketing budgets eat up an enormous amount of company money. We all know that. What is another thing we should all do well to remember? Websites don’t sell things. Words do. When brands attack a
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