The Thanksgiving holiday will come and go faster than most of us would really like. When the meal is over and we’re sitting back, digesting all that food we ate, reflecting on the comings and
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Up Your Social Marketing Game by Understanding Psychology
Why do people act differently in various online spaces, and what do they seek from participating in each one? In The Hidden Psychology of Social Networks, author Joe Federer draws on evolutionary biology, anthropology, neuroanatomy,
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Book Review: #AskGaryVee by Gary Vaynerchuk
Gary Vaynerchuk is the prototypical social-media business success. The son of a wine shop owner, Vaynerchuk started a video blog called Wine Library TV — a quirky discussion about wine by a young man who
Continue ReadingHow to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
LIVING ON THE GRID Is your reputation ruined? Perhaps. And chances are great that if, indeed, insurance companies consider you uninsurable and potential employers consider you unemployable because of something in your digital “record,” you
Continue ReadingThe Art of Social Media
HOW TO LEVERAGE SOCIAL MEDIA Perhaps in a few years, as the leadership of companies is taken over by a generation that grew up with Facebook, Twitter, LinkedIn and the myriad of other current and
Continue ReadingWhy Smart Marketing Is About Help Not Hype
YOUTILITY MAKE THE MOVE FROM HYPE TO HELP Marketing depends on being able to command your customers’ attention. Historically, the strategy for marketing rested on “top-of-mind awareness,” explains marketing consultant Jay Baer in his new
Continue ReadingBook Review: Can’t Buy Me Like
The perplexing state of the business landscape is beautifully summed up by journalist Bob Garfield and strategic consultant Doug Levy in their new book Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results. They
Continue ReadingThree New Summaries to Win Your Biggest Battles
Leaders contend with a number of hardships but some difficulties seem constant. Growing your customer base while improving your relationship with existing customers is a challenge. Finding a better way to manage meetings is tough
Continue ReadingHow Businesses Are Using Video
I recently ran across a great article written by Jimm Fox of One Market Media on the many business uses of video. I’ve listed his main categories below, and you can check out the full
Continue ReadingTrends in Customer Service
As social media has taken hold in all areas of business, and as the mobile device has become our primary vehicle of communication and interaction with companies, this phenomenon has brought with it a resurging
Continue ReadingHow Is Your Company Using Social Media?
Several months ago I wrote about one of the book trends we’ve seen in 2011 – social media. I referred to the work of Chris Brogan & Julien Smith with Trust Agents, and Brogan’s latest
Continue ReadingApple vs Google vs Amazon vs Facebook
This month Fast Company published an issue with an extensive article on the competition between Apple, Google, Amazon and Facebook, and they did it in an innovative way. They actually published four separate covers, each
Continue ReadingBook Trends Part II
Leadership and communication are trends that have been and will continue to be with us, but some business book trends come and go with the hot topics of the business world. Not too surprisingly, social
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