Why do people act differently in various online spaces, and what do they seek from participating in each one? In The Hidden Psychology of Social Networks, author Joe Federer draws on evolutionary biology, anthropology, neuroanatomy,
Continue ReadingSocial Media
How Thanksgiving Ideals Infiltrate the Best Business Books
The Thanksgiving holiday came and went faster than most of us were prepared for. As we sit back, digest all that food we ate, and reflect on the comings and goings of the holiday, everyone
Continue ReadingHow to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
LIVING ON THE GRID Is your reputation ruined? Perhaps. And chances are great that if, indeed, insurance companies consider you uninsurable and potential employers consider you unemployable because of something in your digital “record,” you
Continue ReadingThe Art of Social Media
HOW TO LEVERAGE SOCIAL MEDIA Perhaps in a few years, as the leadership of companies is taken over by a generation that grew up with Facebook, Twitter, LinkedIn and the myriad of other current and
Continue ReadingHow to Create Strong Relationships with Consumers
Romancing the Brand. It sounds like the sequel to Romancing the Stone, the movie. But actually it’s a new book by author Tim Halloran. Here is how he begins the book. “It wasn’t a particularly
Continue ReadingThe Importance of Relationships
Relationships are key to business success. On a personal level, who we know really does make a difference in our career and personal life. But on the business level relationships are becoming more critical as
Continue ReadingWhy Smart Marketing Is About Help Not Hype
YOUTILITY MAKE THE MOVE FROM HYPE TO HELP Marketing depends on being able to command your customers’ attention. Historically, the strategy for marketing rested on “top-of-mind awareness,” explains marketing consultant Jay Baer in his new
Continue ReadingHow Lady Gaga Turns Followers into Fanatics
MONSTER LOYALTY WHY YOU NEED TO GO GAGA FOR YOUR CUSTOMERS Pop stars will always have their die-hard fans, and superstar Lady Gaga (real name Stefani Germanotta) is no different. Lady Gaga calls her fans
Continue ReadingHow to Have an Impact
Do you want to make a difference? Do you want to influence others to take up your passion? Do you want to have a positive effect on the people in your business, family and community?
Continue ReadingDo You Want to Think Like Zuck?
Despite the bad press that Mark Zuckerberg has received over the Winklevoss twins, Facebook privacy issues, and the disastrous IPO, Facebook is nevertheless an overwhelming success story. Zuckerberg has overcome the odds of moving from
Continue ReadingAre You Making Things Happen or Just Making Noise?
THE IMPACT EQUATION AN EQUATION FOR SOCIAL MEDIA SUCCESS Bloggers Chris Brogan and Julien Smith burst onto the publishing scene in 2009 with their social media marketing best-seller Trust Agents. They return with a new
Continue ReadingHow Businesses Are Using Video
I recently ran across a great article written by Jimm Fox of One Market Media on the many business uses of video. I’ve listed his main categories below, and you can check out the full
Continue ReadingTrends in Customer Service
As social media has taken hold in all areas of business, and as the mobile device has become our primary vehicle of communication and interaction with companies, this phenomenon has brought with it a resurging
Continue Reading