Marketing Strategy

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains with his co-authors

As technology has evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next

by Deb Gabor I was successfully click-baited a few days ago by a MarketingWeek article. I can usually avoid temptation, but this one’s a guilty pleasure. Here’s the headline: “Ben & Jerry’s CEO on why

by Simon Kingsnorth Content marketing remains central to any successful strategy and so below are 5 tips to help you optimise your content strategy. 1. Plan, plan and plan. Good content resonates with the reader.

by Kevin Kruse Can a single word generate a 7x increase in sales in one year? It was in 2004 when I met a pharmaceutical brand director (I’ll call him Dave) who was credited with

WARNING: Do Not Read This If You Hate Money In The 1-Page Marketing Plan, author Allan Dib contends that a business owner must become good at the business of what they do—not just their technical

In their book The Influentials, Ed Keller and Jon Berry identify how the most influential Americans get ideas and, more importantly, how they spread them. Influentials, who aren’t necessarily the richest or the best educated,