by Laura Bull “I define connection as the energy that exists between people when they feel seen, heard, and valued.” Brene Brown Consumers in the Digital Age are becoming more distant from their fellow neighbors,
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Creating the Aspirational Economy
Book Review by Taylor Berrett The relationship between consumers and brands has never been as challenging to navigate as it is now. In the past, brands could present their customer-facing products and imagery and get
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Building a Powerful Brand
How do you launch a new enterprise or a successful career? Is it about the product, your message, or your marketing campaign? What works and what brings long-term success? These are the questions that entrepreneurs
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A Former Amazon Exec on Money, Information, Loyalty, and Time
Our brave new tech world is causing many people to feel confused and afraid of falling behind. The pace of the new techonomy is accelerating faster every year. Brand Currency describes how Amazon has come
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How to Finally Stand Out from the Crowd
An anomaly is defined as something that deviates from what’s standard, normal, or expected. When you are new to the business world, as author Zack Miller once was, you have to be different. He did
Continue ReadingBrand Your Brand Through Actions Not Advertising
Today’s guest blogger is Denise Lee Yohn, a leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best
Continue ReadingThe Power of Branding
Daymond John epitomizes the rags-to-riches, American-dream story. An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his
Continue ReadingHow to Create Strong Relationships with Consumers
Romancing the Brand. It sounds like the sequel to Romancing the Stone, the movie. But actually it’s a new book by author Tim Halloran. Here is how he begins the book. “It wasn’t a particularly
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With the proliferation of social media and online marketing, it has become a difficult challenge to make a name for yourself among the millions of people screaming for attention. How do you establish and grow
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People everywhere describe their relationships with brands of all kinds in deeply personal ways—we hate our banks, love our smartphones, and think the cable company is out to get us. What’s actually going on in
Continue ReadingStrategies for Building Your Company’s Most Valuable Asset
TRUST INC. Winning Back the Public’s Trust in Business The rise and fall of Aaron Beam, the former CFO of heath care giant HealthSouth who served prison time for accounting fraud, might not be as
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TRUE STORY BUILD A METASTORY TO WIN CUSTOMERS Why do we choose the clothes we wear, buy the cars we buy, choose the friends we hang out with or our jobs? According to strategy consultant
Continue ReadingTransforming Business at the Intersection of Marketing and Technology
CONVERGE MARKETING AND TECHNOLOGY JOIN FORCES AT LAST In the past, marketing and technology were considered two vastly different functions. Nothing could be more different today, argue Bob Lord and Ray Velez, CEO and chief
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