Today’s guest blogger is Denise Lee Yohn, a leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best
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The Power of Branding
Daymond John epitomizes the rags-to-riches, American-dream story. An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his
Continue ReadingHow to Create Strong Relationships with Consumers
Romancing the Brand. It sounds like the sequel to Romancing the Stone, the movie. But actually it’s a new book by author Tim Halloran. Here is how he begins the book. “It wasn’t a particularly
Continue ReadingHow to Promote Yourself and Your Work
With the proliferation of social media and online marketing, it has become a difficult challenge to make a name for yourself among the millions of people screaming for attention. How do you establish and grow
Continue ReadingBuilding Brand Loyalty
People everywhere describe their relationships with brands of all kinds in deeply personal ways—we hate our banks, love our smartphones, and think the cable company is out to get us. What’s actually going on in
Continue ReadingStrategies for Building Your Company’s Most Valuable Asset
TRUST INC. Winning Back the Public’s Trust in Business The rise and fall of Aaron Beam, the former CFO of heath care giant HealthSouth who served prison time for accounting fraud, might not be as
Continue ReadingHow to Combine Story and Action to Transform Your Business
TRUE STORY BUILD A METASTORY TO WIN CUSTOMERS Why do we choose the clothes we wear, buy the cars we buy, choose the friends we hang out with or our jobs? According to strategy consultant
Continue ReadingTransforming Business at the Intersection of Marketing and Technology
CONVERGE MARKETING AND TECHNOLOGY JOIN FORCES AT LAST In the past, marketing and technology were considered two vastly different functions. Nothing could be more different today, argue Bob Lord and Ray Velez, CEO and chief
Continue ReadingBuilding Your Brand to See Sales Soar
Next week we’re offering you an opportunity to develop both your personal brand and your sales skills. We’re hosting two excellent webinars and it’s my guess that one plays well into the other. Before you
Continue ReadingConnecting with Customers for Long-Term Growth
If you find it challenging to stand out from the crowd in this busy marketplace, we may have an answer for your dilemma. Next week is another 2-webinar week where our Soundview Live webinars will
Continue ReadingEngaged Employees Means Happy Customers
“The level to which your workforce is ENGAGED also has a significant impact every day on employees’ happiness and productivity, the customer experience, and your company’s profitability.” Gregg Lederman In his book ENGAGED!, Lederman provides
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