Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time
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Marketing in the Modern Business World
As technology has evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next
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Turn Culture Into a Competitive Advantage
Recent Deloitte research compiled from over 3,000 leaders across 106 countries found that company culture and employee engagement are the most important human capital challenges confronting organizations around the world. Leaders want to achieve a
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Create Lasting Organizational Change
Congratulations go out to authors Chris McChesney, Sean Covey, and Jim Huling! Their book, The 4 Disciplines of Execution was Soundview’s most-downloaded book summary during the month of April 2021. Our Top Book Summary in
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The Top 5 Startup Books that Entrepreneurs Need to Read
(1) THE ART OF THE STARTThe Time-Tested, Battle-Hardened Guide for Anyone Starting Anything In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists
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How to Become a Great Remote Teammate
Even before the coronavirus hit, remote work was growing at nearly 30 percent per year, and now it’s just a fact of life. There are many millions of people who once worked at a central
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How Amazon, Apple, and Google Innovate
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to
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Become an Effective Remote Worker
Congratulations go out to authors Kevin Eikenberry and Wayne Turmel! Their book, The Long-Distance Teammate, was Soundview’s most-downloaded book summary during the month of March 2021. Our Top Book Summary in March: The Long-Distance Teammateby
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Implement Positive, Lasting Change
According to Harvard Business Review, “most studies still show a 60–70 percent failure rate for organizational change projects––a statistic that has stayed constant from the 1970s to the present.” When all is said and done,
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Up Your Social Marketing Game by Understanding Psychology
Why do people act differently in various online spaces, and what do they seek from participating in each one? In The Hidden Psychology of Social Networks, author Joe Federer draws on evolutionary biology, anthropology, neuroanatomy,
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Transform Into an Innovator of Tomorrow
The business landscape is littered with the wreckage of companies that crashed and burned when an apocalypse came—in the shape of new competitive technologies, upstart entrants, demographic shifts, and new world orders. Who can feel
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A Practical Guide on Leading a Company
Business leaders often take actions that prop up earnings in the short term but compromise their companies’ long-term health. Short-termism is rampant among executives and managers today, causing many companies to underperform and even go
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Why Strategic Change Initiatives Fail
Congratulations go out to author Michael Canic! His book, Ruthless Consistency, was Soundview’s most-downloaded book summary during the month of February 2021. Our Top Book Summary in February: Ruthless Consistencyby Michael Canic In Ruthless Consistency,
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