In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains with his co-authors
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The Best Ways to Survive Workplace Uncertainty
Congratulations go out to author Phil Buckley! His latest book, Change on the Run, was Soundview most-downloaded book summary during the month of June 2021. Our Top Book Summary in June: Change on the Runby
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A 60-Day Guide to Successful Leadership
New York Times and Wall Street Journal best-selling author Donald Miller knows that business is more than just a good idea made profitable; it’s a system of unspoken rules, rarely taught by MBA schools. If
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Take Employee Engagement to the Next Level
From morning cups of coffee to Wednesday team meetings, our lives are steeped in rituals. Rituals Roadmap combines cutting-edge scientific research with examples from the most human companies, like Adobe, LinkedIn, and KIND, to show
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A Framework for Achieving Your Goals
Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time
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Marketing in the Modern Business World
As technology has evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next
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Turn Culture Into a Competitive Advantage
Recent Deloitte research compiled from over 3,000 leaders across 106 countries found that company culture and employee engagement are the most important human capital challenges confronting organizations around the world. Leaders want to achieve a
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Create Lasting Organizational Change
Congratulations go out to authors Chris McChesney, Sean Covey, and Jim Huling! Their book, The 4 Disciplines of Execution was Soundview’s most-downloaded book summary during the month of April 2021. Our Top Book Summary in
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The Top 5 Startup Books that Entrepreneurs Need to Read
(1) THE ART OF THE STARTThe Time-Tested, Battle-Hardened Guide for Anyone Starting Anything In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists
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How to Become a Great Remote Teammate
Even before the coronavirus hit, remote work was growing at nearly 30 percent per year, and now it’s just a fact of life. There are many millions of people who once worked at a central
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How Amazon, Apple, and Google Innovate
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to
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Become an Effective Remote Worker
Congratulations go out to authors Kevin Eikenberry and Wayne Turmel! Their book, The Long-Distance Teammate, was Soundview’s most-downloaded book summary during the month of March 2021. Our Top Book Summary in March: The Long-Distance Teammateby
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Implement Positive, Lasting Change
According to Harvard Business Review, “most studies still show a 60–70 percent failure rate for organizational change projects––a statistic that has stayed constant from the 1970s to the present.” When all is said and done,
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