Technology

Soundview Executive Book Summaries® publishes summaries of the best business books of each year on technology, the internet, search, social media, blogging, IT, e-commerce and more.

1of4 Next
  • Image of Trampled by Unicorns
    Image of Trampled by Unicorns

    Big Tech's Empathy Problem and How to Fix It

    by Maelle Gavet

    Trampled by Unicorns explores how technology has advanced humanity’s most noble pursuits, while grappling with the origins of the industry’s destructive empathy deficit.

    View Details

  • Image of Well Aware
    Image of Well Aware

    Master the Nine Cybersecurity Habits to Protect Your Future

    by George Finney

    Cybersecurity requires nine powerful pillars that won’t just make your organization more secure, but will also help you be a better leader.

    View Details

  • Image of Own the A.I. Revolution
    Image of Own the A.I. Revolution

    Unlock Your Artificial Intelligence Strategy to Disrupt Your Competition

    by Michael Ashley, Neil Sahota

    Artificial Intelligence (A.I.) is here and it will change business and life as we know it.

    View Details

  • Image of Data-ism
    Image of Data-ism

    The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

    by Steve Lohr

    New York Times reporter Steve Lohr explains how big-data technology has its benefits and its drawbacks, which raises questions about the wider implications for everyone. Lohr lends insight into what’s ahead, suggesting that individuals and organizations will need to exploit, protect and manage data to stay competitive.

    View Details

  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

    View Details

  • Image of Trust Agents
    Image of Trust Agents

    Using the Web to Build Influence, Improve Reputation and Earn Trust

    by Chris Brogan, Julien Smith

    Trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.

    View Details

  • Image of What Would Google Do?
    Image of What Would Google Do?

    by Jeff Jarvis

    A Soundview Featured Book Review
    In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse pioneers Google –– the fastest growing company in history –– to discover forty clear and straightforward rules to manage and live by.

    View Details

  • Image of Groundswell
    Image of Groundswell

    Winning in a World Transformed by Social Technologies

    by Charlene Li, Josh Bernoff

    A Soundview Featured Book Review
    The groundswell is defined as a social trend in which people are using technologies to get what they need from each other instead of from companies. The authors explain the groundswell and then lay out basic tools to understand it. The final section of Groundswell shows how you can successfully make use of the groundswell within your company now and in the future. Solid research backs up this timely book.

    View Details

  • Image of Six Pixels of Separation
    Image of Six Pixels of Separation

    Everyone Is Connected. Connect Your Business to Everyone.

    by Mitch Joel

    In Six Pixels of Separation, digital marketing expert Mitch Joel integrates digital marketing, social media, personal branding and entrepreneurship in a clear, entertaining and instructive way that everyone can understand and apply. Through the use of timely case studies and fascinating stories, he offers a complete set of the latest tactics, insights and tools that will empower you to reach a global audience and consumer base — and, best yet, you can do this pretty much for free.

    View Details

1of4 Next

Recently Viewed Categories