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Displaying all 101 summaries
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- Selling Blue Elephants Howard Moskowitz, Alex Gofman
- Citizen Marketers Jackie Huba, Ben McConnell
- Mavericks at Work William Taylor, Polly LaBarre
- Treasure Hunt Michael Silverstein
- Satisfaction Chris Denove, James D. Power IV
- Naked Conversations Robert Scoble, Shel Israel
- Loyalty Myths Henri Wallard, Timothy Keiningham, Lerzan Aksoy, Terry Vavra
- Brand Hijack Alex Wipperfurth
- Free Prize Inside! Seth Godin
- Mass Affluence Paul Nunes
- Becoming a Category of One Joe Calloway
- Don’t Think Pink Andrea Learned, Lisa Johnson
- Scoring Points Terry Hunt, Clive Humby
- Conquering Consumerspace Michael R. Solomon
- Lateral Marketing Philip Kotler, Fernando deBes
- Purple Cow Seth Godin
- How Customers Think Gerald (Jerry) Zaltman
- The Influentials Ed Keller, Jon Berry
- Convergence Marketing Vijay Mahajan, Jerry Wind
- Customer Winback Jill Griffin, Michael W. Lowenstein
- The Anatomy of Buzz Emanuel Rosen
- The Customer Revolution Patricia B. Seybold
- Building Brandwidth Scott Miller, Sergio Zyman
- Brand Asset Management Scott Davis
- Improving Customer Satisfaction, Loyalty, and Profit Michael D. Johnson, Anders Gustafsson
- Now or Never Mary Modahl
- Differentiate or Die Jack Trout
- The Customer Century Anders Gronstedt Ph.D.
- The Brave New Service Strategy Theresa Welsh, Barbara A. Gutek
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