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    Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

    What You'll Learn

    In this summary of Brief, you will learn:

    • The forces demanding our attention and making brevity more important than ever.
    • The Seven Capital Sins that prevent clear, simple communication.
    • How to use BRIEF maps, narratives and visual media to make your message more succinct and compelling.
    • How to apply BRIEF principles to every message, from simple progress updates to company victories.
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