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Winning With the P&G 99

Winning With the P&G 99

Winning With the P&G 99

99 Principles and Practices of Procter and Gamble's Success

by Charles Decker

Procter & Gamble sells its many products to five billion people worldwide. Its 1998 sales are about $37 billion. Each year this company wins recognition as one of the most admired in the United States. What accounts for this success? Following time-tested principles and practices. Believing the consumer is queen. Offering superior products. Shine in the development and marketing of new products. Here's a chance to learn about P&G's 99 brilliant principles and practices. They will help any company of any size.

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