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Where Good Ideas Come From

Where Good Ideas Come From

Where Good Ideas Come From

The Natural History of Innovation

by Steven Johnson

A Soundview Featured Book Review
The printing press, the pencil, the flush toilet, the battery—these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson’s answers in Where Good Ideas Come From are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines.

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