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The Key Principles to Take Your Business from Ordinary to Extraordinary

by Dr. Frank I. Luntz

From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories and demonstrates how their style of operation and communication is absolutely essential to their success.

What You'll Learn

In this summary of Win, you will learn:

  • How to grasp the human dimension of every situation.
  • How to know what questions to ask and when to ask them.
  • How to see the challenge, and the solution, from every angle.
  • How to communicate your vision passionately and persuasively.
  • How to connect with others and create an enduring chemistry.
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