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Tuned In

Tuned In

Tuned In

Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

by Craig Stull, Phil Myers & David Meerman Scott

Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or marketing that led to their success. Any organization can create hits that resonate if they stop guessing what people need and start building deep connections to what their buyers value most. With a strategy for achieving market resonance that has been developed over 15 years, the authors show readers how to find unsolved problems in the marketplace and create breakthrough experiences that people want to buy.

What You'll Learn

In this summary of Tuned In, you will learn:

  • How to create products and services that resonate with customers and noncustomers.
  • How to apply a six-step method for creating a resonator: a product or service that so perfectly solves problems for buyers that it sells itself.
  • How other companies have tuned in to their markets and created resonators.
  • How to apply the Tuned In Process to find unsolved problems in your marketplace.
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