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Trust Agents

Trust Agents

Trust Agents

Using the Web to Build Influence, Improve Reputation and Earn Trust

by Chris Brogan & Julien Smith

According to Chris Brogan and Julien Smith, trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book summary will show you how to build profitable relationships with trust agents, or become one yourself.

What You'll Learn

In this summary of Trust Agents, you will learn:

  • How to build influence, share it and reap the benefits of it for your business.
  • How your words can carry more power and more weight than any PR firm or big corporate marketing department.
  • How to use the power of the Web and social networks for your business now.
  • How to become a trust agent the right way — honestly, effectively and profitably.
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