Trust Agents Summary | Chris Brogan & Julien Smith

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Trust Agents

Using the Web to Build Influence, Improve Reputation and Earn Trust

by Chris Brogan & Julien Smith

According to Chris Brogan and Julien Smith, trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book summary will show you how to build profitable relationships with trust agents, or become one yourself.

What You'll Learn

In this summary of Trust Agents, you will learn:

How to build influence, share it and reap the benefits of it for your business.
How your words can carry more power and more weight than any PR firm or big corporate marketing department.
How to use the power of the Web and social networks for your business now.
How to become a trust agent the right way — honestly, effectively and profitably.