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Why Some Things Catch On, and Others Don’t

by Kevin Maney

Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.

What You'll Learn

  • How to build stronger products, organizations and careers.
  • How technology and social value affect fidelity and convenience.
  • How the trade-off between fidelity and convenience can make or break a product, brand or business.
  • How to carve a path that is uniquely tailored to you.
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