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The Underdog Advantage

The Underdog Advantage

The Underdog Advantage

Using the Power of Insurgent Strategy to Put Your Business on Top

by David Morey & Scott Miller

The Underdog Advantage is about a set of principles that have been proven to win and to build a winning attitude, character and culture in the most difficult circumstances. These are principles that can drive your business, marketing and communication strategies and transform your company. And they can transform your career. Established and refined over centuries of military and political experience, these principles have worked on the battlefield and at the ballot box, and strategy consultants David Morey and Scott Miller show how they can be used by businesses to succeed.

What You'll Learn

  • How the rules of leadership, business and communications have completely changed.
  • How to instill the kind of insurgent behavior found inside today's most highly competitive and successful organizations and individuals.
  • How to promote insurgent strategic planning and execution in every aspect of your company's operations and communications.
  • How to create a spirit of innovation in your company that leads to new and different approaches to every aspect of your operation.
  • How to expose individuals to new ways of thinking and infuse them with insurgent principles that they can apply to daily business challenges.
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