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Using the Power of Insurgent Strategy to Put Your Business on Top
The Underdog Advantage is about a set of principles that have been proven to win and to build a winning attitude, character and culture in the most difficult circumstances. These are principles that can drive your business, marketing and communication strategies and transform your company. And they can transform your career. Established and refined over centuries of military and political experience, these principles have worked on the battlefield and at the ballot box, and strategy consultants David Morey and Scott Miller show how they can be used by businesses to succeed.
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By Sergio Zyman, Scott Miller