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The Third Screen

The Third Screen

The Third Screen

Marketing to Your Customers in a World Gone Mobile

by Chuck Martin

The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

What You'll Learn

In this summary of The Third Screen, you will learn:

  • How brands are partnering with mobile startups to change the face of marketing as we know it.
  • How the age of the smartphone is redefining the role of the consumer.
  • How marketers must do more than send out a mass ad and hope for the best.
  • How to stay relevant to your customers as they go about their lives.
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