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The Ten Faces of Innovation

The Ten Faces of Innovation

The Ten Faces of Innovation

Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization

by Tom Kelley

Building on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm IDEO, Kelley and coauthor Littman demonstrate how a culture of continuous innovation and renewal can be nurtured and sustained in The Ten Faces of Innovation. The authors look at 10 personas in the workplace, such as anthropologists, who contribute insights by observing human behavior; experimenters, who try new things; hurdlers, who surmount obstacles; collaborators, who bring people together and get things done; and caregivers, who anticipate and meet customer needs.

What You'll Learn

  • IDEO's strategies for beating the devil's advocate and driving creativity throughout your organization.
  • The roles that people can play in an organization to foster innovation and new ideas - and fend off creativity-stifling naysayers.
  • How businesses have used design thinking to innovate routinely and transform company culture.
  • How to create, experiment, inspire and build new ideas.
  • How to use innovation and brain-storming processes to create new products and designs.
  • How to reshape and recast your business's strategic thinking and direction.
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