The Story Factor

The Story Factor

The Story Factor

Inspiration, Influence, and Persuasion through the Art of Storytelling

by Annette Simmons

The effects of stories in our professional lives can be profound. Storytelling skills can be used to inspire, persuade, and influence others. Explore the six stories every professional must tell, learn how to tell a good story, discover how stories connect on a psychological level, see the power of a good listener, and learn what you should and should not do when telling a story.

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