Clear All

Filters

Publication Date

The Soul of the Corporation

The Soul of the Corporation

The Soul of the Corporation

How to Manage the Identity of Your Company

by John Kimberly & Hamid Bouchikhi

Drawing on real-life stories from the world’s most prominent companies, The Soul of the Corporation shows how identity can be an extraordinarily valuable asset — and how, if not managed properly, it can become a huge liability. Discover how your firm’s identity is related to — and different from — its organizational culture, brand positioning and reputation. Learn how to manage the unconscious shared beliefs that give your organization coherence.

What You'll Learn

  • How to master your company's "I*Dimension" using new tools for transforming identity into competitive advantage.
  • Ways to manage the contradictory tensions that shape your company's identity.
  • How masters of the I*Dimension are able to leverage their understanding of their company in order to achieve outstanding results.
  • How to deal with narcissism, conflict, drift and fragmentation.
  • How to protect what's precious to your company and change what needs to change.
  • How to manage your company's identity through mergers, acquisitions, spin-offs, alliances and change.
Options Qty