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The Shift

The Shift

The Shift

The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders

by Scott M. Davis

The days of marketing operating in a vacuum and marketing and business strategies being created independently of one another are over. The best marketers are now creating integrated perspectives that start with growth aspirations of their entire organization. The Shift shows how this new breed of Visionary Marketers has become a successful catalyst for growth and transformation within an organization, as well as how you can become a marketing visionary too.

What You'll Learn

  • How to balance short-term pressures to show results while staying aligned with the enterprise’s longer-term vision.
  • How to continuously drive innovation in a pervasive way.
  • How to navigate new and old media choices to reach customers in meaningful ways.
  • How to operate and win in increasingly complex internal and external environments.
  • How to maintain a relentless focus on the customer.
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