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The Reciprocity Advantage

The Reciprocity Advantage

The Reciprocity Advantage

A New Way to Partner for Innovation and Growth

by Bob Johansen & Karl Ronn

Leading forecaster Bob Johansen and business developer Karl Ronn share a model for creating new growth for your business using the underutilized resources you already own that you can share with others. They describe how to partner to do what you can’t do alone and experiment to learn and scale new business at low risk.

What You'll Learn

In this summary of The Reciprocity Advantage, you will learn:

  • The future forces that will disrupt your business.
  • A three-step process for uncovering your right-of-way.
  • Why reciprocity will be key to business growth in the future.
  • How to scale a new business at low risk.
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